Complex challenges rarely look complex at first glance. What appears to be a pricing adjustment can, in reality, be a transformation of how value is created across markets.
As Senior Business Initiatives Manager at Vend, Marianne Lindsten thrives where structure meets uncertainty. From leading cross-Nordic transformations to aligning teams across commercial, technical, and regulatory landscapes, her work sits at the intersection of strategy, systems thinking, and human collaboration.
In our Women Who Build What’s Next series, Marianne shares what it really takes to tackle complexity — and why sustainable growth begins with clarity, courage, and a relentless focus on customer value.