
Say hi to Vend!
Vend is a family of beloved Nordic marketplaces: FINN, Blocket, DBA, Bilbasen, Tori and Oikotie. Six good neighbours, under one roof. In a complex and ever-changing world, we turn to smarter. Our vision is simple but powerful: smart choices made easy.
We are Vend.
We connect people with trusted services and standout products that turn good intentions into real change. Because we believe smarter choices are those that improve lives, drive long-term growth, and build a better society for people today and generations to come—and that shouldn’t be hard. Through our family of marketplaces, we make it easy to act on what matters.
To make sure we always enable the smarter choice, we can’t stand still. So we evolve. We are constantly curious and dare to challenge how things are done. As a pure-play marketplaces company, we innovate seamless digital experiences that meet the needs of today and shape a better tomorrow.
We are in it for the long term with a clear sense of purpose. We create sustainable value for people, businesses and society. Removing friction is what drives everything we build, design, and deliver—creating meeting points where real needs meet real solutions. That’s how we move the world forward: Not by pushing harder, but by making it easier.
Easier to choose well. Easier to live sustainably. Easier to turn to smarter.
Smart choices made easy.

Formerly Schibsted Marketplaces, we operate some of the most trusted platforms in the Nordics — helping millions of people navigate life’s big and small moments.

Our strategy
We focus on four core areas — Mobility, Recommerce, Real Estate, and Jobs — each supporting the circular economy. Our strategy is built on four key beliefs that guide how we create, collaborate, and grow. Curious how? Read on.

Our history
Our story began in 1839, and over the years we’ve transformed from a traditional media company into a leader in digital marketplaces. The separation from Schibsted marked a new chapter, one that’s laser-focused on marketplace innovation.

Explore our marketplaces
We develop marketplaces in four core verticals—Mobility, Recommerce, Real Estate and Jobs.
Mobility
Through leading mobility platforms in the Nordics, we help professional partners grow — connecting them with millions of active users and delivering the tools, insights, and reach needed to act smarter and scale faster.
Real EstateThrough our marketplaces in Norway, Finland and Sweden, we empower users and customers to make smarter choices when buying, selling or renting a home.
RecommerceWe’re building a future where reuse is second nature. Our trusted Nordic marketplaces help people grow sustainable habits and businesses.
JobsWe help people find the right job and empower recruiters to discover top talent, faster and smarter.
Leadership team & Board
Our governance is shaped by a diverse and experienced team. The Board includes ten members — seven representing shareholders and three representing employees. Day to day, our Executive Leadership Team leads the way, bringing together deep expertise from across our business areas. Want to know who’s behind the decisions? Keep reading.

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