Circular consumption
Empowering people to build everyday habits that make second-hand the default choice.
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Sustainability
Building confidence in the future
Our vision, "Smart choices made easy," is built around a unifying purpose: building confidence in the future. Across the Nordics, people, especially younger generations, are facing unprecedented uncertainty. Rising living costs, housing market barriers, rapid technological shifts in the job market, and the climate crisis have made major life milestones feel increasingly difficult to reach.
Vend operates at the exact intersection of these challenges. Through our leading marketplaces in Mobility, Real Estate, Jobs, and Recommerce, we connect millions of people to work, housing, personal transport, and everyday goods. By removing friction and offering transparent, accessible, and lower-impact alternatives, we empower individuals to make everyday choices that build economic and environmental security for today and for generations to come.
Sustainability news
Explore our latest sustainability news to see how we’re turning ambitious environmental commitments into measurable action.
Core pillars
Inclusion & fair opportunities
Diverse teams fuel innovation and create inclusive platforms.
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Trusted AI
Enabling AI adoption at scale through trust, responsible use, and environmental awareness.
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Our targets
Our sustainability work is driven by three core pillars – Circular Consumption, Inclusion & Fair Opportunities, and Trusted AI – which define our strategic impact. To ensure operational accountability, we have structured our foundational targets according to the ESG (Environmental, Social, and Governance) framework. These baseline targets are our first step, set to evolve by encompassing broader value chain emissions and dynamic social goals.
As we empower millions of users to embrace circular consumption across our marketplaces, taking direct responsibility for our own operational carbon footprint is essential for internal credibility and strategic integrity.
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Our commitment to social responsibility is rooted in fostering a culture where diversity, equity, and inclusion are at the core of our organisation. By prioritising fair opportunities and representation across all leadership levels, we ensure that our digital marketplaces reflect the diverse communities we serve and empower every individual to thrive.
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Scaling AI responsibly across complex marketplace ecosystems requires a shared foundation of uncompromised business ethics, regulatory compliance, and personal accountability across our entire workforce.
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Our partners
Systemic transition requires collective action beyond our own business boundaries. We actively collaborate with industry peers, policymakers, and civil society partners to advocate for circular economy policies, elevate digital trust, and promote inclusive technology across Europe.
Vend's Sustainability Podcast
Listen to Vend’s very first Sustainability podcast episode, focused on sustainability and communities, exploring the role we can play as a company and the collective impact we can create together – including the power of employee-driven change.
Policies and statements
Trust is essential to our business, and to gain it, we must earn it. This means that, in everything we do, we must be fully compliant with all legal requirements, follow best practices and act with integrity. Long-term sustainable growth can never be built on unfair business practices. We are accountable and lead in accordance with our Code of Conduct.
Do you have concerns about possible or actual unethical or illegal actions connected to Vend?
The Vend Security Policy is issued by Vend's Management Team, stating mandatory security requirements for Vend.
Learn more about security work within Vend.