Becoming Vend
Vend’s story began more than 180 years ago, with a printing house in Oslo. What started as a small publishing operation grew into Schibsted, one of the Nordics’ most trusted company in news, innovation, and digital services.
For much of its history, Schibsted played a leading role in developing both strong media brands and new digital businesses. As technology evolved, so did Schibsted’s ambitions — expanding beyond news into digital marketplaces, where people could find homes, jobs, cars, and everyday needs with just a few clicks.
With early investments in online classifieds like FINN.no in Norway and Blocket in Sweden, and a growing focus on digital services across the Nordics, marketplaces became a core part of the company’s future. Over time, two distinct areas emerged: Media and Marketplaces — each with its own strengths, audiences, and opportunities.
A new chapter
In 2024, Schibsted took an important step forward. To unlock the full potential of both sides of the business, Schibsted separated into two independent companies.
The media operations, including many leading Nordic news brands, were sold to the Tinius Trust, Schibsted’s largest shareholder. The media company continues its important role in society under the Schibsted name.
The marketplaces operations company, focused fully on marketplaces and digital services, continues as a publicly listed company on the Oslo Stock Exchange.
This is where Vend begins.
The separation gives each company a clearer focus and greater freedom to invest, innovate, and grow, building on our long-standing values of trust, responsibility, and forward thinking.
Why Vend?
The name Vend reflects what we do: enabling meaningful and loved exchanges that help people move forward — whether it's buying a second-hand bike, finding a new home, or hiring a new employee.
Today, Vend is home to some of the Nordics’ most iconic marketplace brands, including FINN (Norway), Blocket (Sweden), Tori (Finland), DBA (Denmark), Bilbasen (Denmark), and Oikotie (Finland).
Our purpose is simple. We make it easy to act on what matters. We connect people with trusted services and standout products that turn good intentions into real change.
Our new identity reflects the journey we've taken — from print, to digital, to creating marketplaces that make life easier and better for millions of people across the Nordics.
Moving forward
As Vend, we are proud of where we come from — and excited about where we're going.
We are a pure-play marketplaces company with strong Nordic roots, deep marketplace expertise, and a clear ambition: to build the most trusted marketplaces in the Nordics and keep evolving to meet the changing needs of the people we serve.
Welcome to Vend. A family of marketplaces, where smart choices are made easy.