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Mats Vangbo appointed CEO of Nettbil

Nettbil today announced the appointment of Mats Vangbo as Chief Executive Officer of the company. Having served as Interim CEO since April this year, Vangbo has further strengthened the company’s momentum, earning the confidence of the board, partners, and Nettbil team.

Press
Vend
CalendarSeptember 11, 2025
ClockReading time: 2 min

Over the past years, Nettbil has grown into a leading digital platform for car auctions in Norway, making it easy and convenient for consumers to sell their cars at auction.

“During Mats’ time as Interim CEO, Nettbil has accelerated growth and advanced key initiatives, reinforcing the strong trajectory the company already has in motion. With a deep understanding of both Nettbil’s customers and its organisation, Vangbo has fostered alignment across the company around its strategic objectives and priorities, empowering employees to unlock the significant potential within the business,” says Atle Lindstad, Chairman of the Board at Nettbil.

A proven leader

Vangbo joined Nettbil as COO in 2022 and took over as interim CEO following the departure of previous CEO Sara Andrén-Johansen. Prior to joining Nettbil, Mats was COO of First Mover Group and Relokator and has extensive experience in scaling businesses. Following a comprehensive recruitment process led by Korn Ferry, Mats was confirmed as the permanent CEO. Both the Nettbil board and Vend Mobility leadership agreed that his combination of experience, leadership style, and interim performance made him the clear choice.

“What sets Mats apart is not only his professional capability but also the esteem in which he is held across the organisation. Mats brings a wealth of experience and has a proven track record in organisational development, scaling businesses, and building partnerships. The combination of prior expertise and interim performance made Mats the clear choice for Nettbil’s CEO,” says Robin Suwe, EVP Mobility at Vend Marketplaces.

Looking ahead

Mats steps into the role at a pivotal time, as the used-car market evolves with new dealer dynamics and changing consumer needs. “I’m honoured to lead Nettbil as CEO. Together with our talented team and valued partners, we are well-positioned to accelerate innovation, deliver value, and expand the impact of our business,” he comments.

At Vend, we are excited to welcome Mats as CEO of Nettbil.