Turing housing dreams into reality
When Norwegians dream of buying a home, they turn to FINN. But dreams often come with questions: How much can I afford? How long do I need to save? What’s my next step?
DNB wanted to meet users in this moment — not with a product push, but with clarity. Through Sponsored Content on FINN Eiendom, they offered helpful guidance, smart interactive tools, and actionable insights, tailored to each person’s financial situation.
The result? People stayed. They engaged. And most importantly, they moved forward.
“Traffic from FINN was both relevant and action-oriented. We saw a 70% lower cost per loan application compared to similar campaigns in other channels,” says Eivind Bodding, Head of Performance Marketing, DNB.
Key results:
1 in 4 readers clicked through to DNB services
67 seconds average time spent
0.75% CTR from the resultpage