Selling a vision of smarter city living
Studio 11 wasn’t just another housing project. It was a bold idea: to create a whole new kind of student village just outside Oslo — affordable, well-designed, and rich in amenities.
But when the units didn’t sell as fast as expected, Privatmegleren turned to Sponsored Content to do more than advertise — they told a story people could see themselves in. Within days, interest picked up. Leads came in. Sales followed.
Through native content placed on FINN Eiendom, the campaign reached young buyers right when they were searching for homes — and gave them a reason to stop scrolling and take action.
“The campaign brought in highly qualified leads. We saw direct inquiries and sold 16 units during the campaign. The content gave us results — and momentum,” says Steinar Gundersen, Privatmegleren.
Key results:
1.59% CTR (national) – 3x above benchmark
28% of readers clicked through to project pages
16 apartments sold during the campaign