FINN and Tori ranked as most sustainable e-commerce brands in their markets
This year’s Sustainable Brand Index ranks Vend’s marketplaces, FINN in Norway and Tori in Finland, as the most sustainable brands in the e-commerce category in their respective markets.
The ranking is based on how consumers perceive brands’ sustainability efforts. Each year, more than 80,000 consumers evaluate over 1,600 brands across 36 industries in the Nordic countries and the Netherlands, making Sustainable Brand Index the largest independent sustainability brand study in Europe.
“We are incredibly proud and humbled by this recognition. When consumers rank us as the best in our industry, we see it as a sign that we are doing many things right. Our vision at Vend is crystal clear: making sustainable choices easier than not making them. We call it ‘smart choices made easy,’” says Anna Strindberg, Head of Sustainability at Vend Marketplaces.
The ranking highlights the role digital marketplaces can play in accelerating the transition to a more circular economy.
Every day, millions of people use our marketplaces to buy, sell, and give away second-hand items. When products are reused and given a longer life, the need to produce new ones is reduced – and that has real environmental impact.
Digital solutions make reuse easier
Consumption patterns must change if we are to meet global climate targets. One of the most powerful drivers of that change is technology.
“Technology development plays a key role in shaping more sustainable consumer habits. Digital marketplaces make it easier for people to choose reuse in their everyday lives,” says Strindberg.
As our solutions for payments, shipping, and safe transactions continue to improve, the experience of buying and selling second-hand also becomes simpler and more seamless.
Our users are driving the circular shift
Across Vend’s marketplaces, we see more than 300 million visits every month. That gives us a significant opportunity to influence everyday choices – and to make circular behaviour the easy option.
At the same time, we know this progress is driven first and foremost by our users.
“Ultimately, this is about them. Their choices are what move our sustainability work forward. Our role is to be the most trusted and attractive partner in that process. In a market with more and more players, trust is our most important currency. We will continue investing in solutions that help millions of people build circular habits with confidence,” says Strindberg.
The Sustainable Brand Index has tracked consumer perceptions of sustainability since 2011 and is considered the largest study of its kind in Europe.