Driving quality through content
When XPENG launched their flagship electric SUV, the G9, they needed more than awareness — they needed qualified traffic that could turn into leads.
Through a series of Sponsored Content campaigns on FINN Bil, XPENG used native storytelling to deliver what their audience was actually looking for: real-life features, charging performance, smart innovations — and reasons to believe.
With every scroll, the message was clear: This isn’t just a car. It’s a serious contender in the premium EV segment.
“Content on FINN helped us sharpen the quality of traffic to our website — and reach our short-term KPIs. It’s been a valuable part of our tactical media mix,” says Maren Hornseth, Digital Marketing Manager, XPENG Norway.
Key results:
Close to 10 million ad impressions
46-second average reading time
18% click-through rate to XPENG's website