Building interest before the first brick
Before Kampenhagen had even entered the market, Røisland & Co knew they had to build more than just property interest — they had to build desire.
Through Sponsored Content on FINN, they told the story of a new project on Kampen in Oslo that blended historical charm with modern comfort.
The result? A project that sparked attention, engagement, and real action — well before the sales phase had even started.
“The campaign hit the target audience with precision – not just in clicks and reads, but in quality. FINN helped us tailor the message and challenge our approach in all the right ways," says Bente Hansen Nyengen, Head of Marketing, Røisland & Co
Key results:
1.07% CTR — more than double the benchmark
13% of readers signed up as interested buyers
16,000+ article reads, indicating strong organic sharing and saves