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Circular consumption

We empower people to build everyday habits that make second-hand trade the default choice across the Nordics. We frame circularity around convenience, trust, and affordability. By making pre-owned transactions as seamless as buying new, we help users lower their environmental footprint while extending the lifespan of valuable resources. 

How?

We enable millions of users to convert sustainability intentions into practical carbon reduction through Nordic-wide circular trade

We invest continuously in AI-driven search, secure payments, and integrated shipping logistics to eliminate transaction friction

We extend vehicle lifecycles by facilitating over 500,000 pre-owned car transactions annually and accelerating access to electric mobility

Tiny SVG

We support professional sellers and commercial brands in recirculating excess inventory to drive a resource-efficient economy

Our operational target

As we empower millions of users to embrace circular consumption across our marketplaces, taking direct responsibility for our own operational carbon footprint is essential for internal credibility and strategic integrity.

Target

Reduce Scope 1 and Scope 2 emissions from our own operations by 50% by 2030 against our 2024 baseline.

Progress

In 2025, total greenhouse gas emissions across our operations and value chain decreased by 33%. Our current climate efforts focus on improving energy efficiency and reducing emissions within our operational control. However, as a digital marketplaces company, we recognise that the absolute majority of our GHG emissions arise in Scope 3 across our value chain. Over the next few years, we will explore expanding our climate targets to include value chain emissions and a longer-term net-zero ambition.

Further insights

See the environmental impact of pre-loved items and dive into the latest trends shaping the future of circular commerce.